Ideality has recently been appointed by Innovation Centres (Scotland) Ltd. to introduce the Wellness and Health Innovation Project (WHIP), sponsored by Scottish Enterprise with support from the EU (ERDF) for a period of three years (2008-2011), to north-east Scotland.  

The Project’s main objective is the stimulation of SME innovation activity towards accelerating and/or initiating participation in this growing global market.  The sub-headings under the overall Wellness and Health Innovation banner include performance management, lifestyle management, disease management, post event care and independent/assistive living.  

Ideality will be working with scalable businesses to help accellerate their progress in the rapidly growing market.